Release notes January 2023
The new Zegoal features. Mobile app - Remarks to tasks, "Instructions" for Filling in the Fields of the Tasks...
Hi! You came to this page with the following question:
How to control visual merchandising and point of sales design standards?
Other possible questions include:
- How to obtain real time data on visual design standards implementation at remote points of sales?
- How to do so without significant expenses on additional staff?
- How to ensure fast analysis of data obtained from points of sales?
- How to ensure fast preparation of reports for the management regarding visual merchandising standards fulfillment by points of sales?
- How to ensure fast preparation of reports for vendors regarding promotional events?
- Where to store all this?
Most probably, at present, your processes of visual merchandising and point of sales design standards control works as follows:
Control is lacking
You put a lot of efforts to create your brand and visual presentation of your points of sales, but you do not control them.
Control is ensured by point of sales managers
Everyone ensures control differently. Results of checks (if any) are not summarised, or exist only in the mind of employees.
To know the actual condition, one has to attend each point of sales personally.
You have got an entire team moving from point to point, that ensures manual check
Employees take photos, and make notes in paper check lists. After the visits they arrive to the office, upload images to a PC hard drive, and manually summarise check lists in an electronic table.
You face significant administrative expenses on business trips. Data in final reports becomes obsolete by the time the check of all points of sales is completed.
Photo reports are submitted by point of sales employees upon request of the head office.
Using WhatsApp, Telegram, Viber or e-mail, manager sends a request for a photo report by point of sales employees. The employees take photos and send them by e-mail. Manager saves information on the hard drive, summarises it, and prepares reports manually.
As a result, manual control is required to check, who has submitted photo reports. It is difficult to check where, when, and by whom photos were made. It requires a lot of time to prepare a summarised report. Information is stored on hard drive in various folders, which makes it difficult to search for necessary images.
“All right, but what do you offer?!”
A LOGICAL QUESTION FROM A CAREFUL READER
“Are there any examples of use?”
Wise remark
A telecom company. 90 points of sales and service, over 300 partner points of sale.
How it was
- Dedicated employees of marketing department visited points of sales quarterly.
- During such visits, they gathered information manually: filled in paper check lists, and prepared photo reports.
- Upon completion of check of all offices, paper reports were transferred into electronic format (Excel spreadsheet).
- Photo reports were uploaded to hard drive, to point of sales folders. As a result of inconvenient navigation, folders and files were messed up, and it took long time to search for necessary images.
- Expenses on business trips and visits of employees increased the cost of visual merchandising control process.
- Standards at points of sales of authorised partners were not controlled.
How it is now
- Paper check lists and photo reports are transferred into electronic task forms.
- Point of sales employees receive electronic tasks via mobile apps.
- Results of tasks fulfilled are sent to the server, where they are stored in an interconnected manner: tasks are related to points of sales and employees, and date and time of check list filling and photo making are registered.
- Communications within the framework of feedback shifted to comments to tasks, which makes it possible to store the entire history of communications in a structured and interconnected manner.
- In addition, user reports were established for various categories: internal standards, vendor zone standards.
As a result
- 2,500 man-hour per year were saved.
- Paper processes were eliminated and shifted to electronic form.
- Expenses on visits and business trips of the marketing department reduced.
- Export of images from tasks made it possible to significantly cut time for report preparation.
- A visual standard control process was implemented at partner chain (over 300 points of sale)
“Does this actually suit us?”
Good question!
Visual merchandising control automation will suit any company with more, than 2 points of sales.
Banks
HoReCa
Centers of sales and service provision of telecom companies
Fuel stations
Food/Non Food FMCG
Fashion retail
Beauty parlours and barber shops
Service centers
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“Well. How to implement this in our case?”
3 simple steps to start automatic monitoring of field workers
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